About Biogena

Good Health & Well-being

BIOGENA is an Austrian family business owned by founder Dr. Albert Schmidbauer with headquarters in Salzburg, Vienna and Freilassing. The 361° Health Company employs over 380 people in the group, focuses on the development, production and marketing of premium micronutrient preparations and is a reliable knowledge partner in the field of health and well-being. The preparations are manufactured in Austria according to the pure substance principle - completely without artificial colourings, separating agents and synthetic coatings - and exported to more than 50 countries. The full range comprises more than 260 quality preparations containing vitamins, minerals, trace elements and other vital substances in science-based formulations. The high-quality micronutrient preparations in radical quality are available worldwide from more than 13,000 doctors and therapists, in the current 20 BIOGENA stores and in the BIOGENA webshop.

Learn more about BIOGENA


  • 100 % Austrian Science inside: state-of-the-art research and development by the largest scientific team in the industry
  • Consistent principle of pure substances: micronutrients in pure form, without artificial colouring, without separating agents, without synthetic coating agents.
  • Careful production to unique manufacturing standards in the BIOGENA Good Health World in Austria
  • Uncompromising quality out of passion and independent quality control of every single batch (LEFO seal of quality since 2006)
  • 97 % tolerability, optimal bioavailability and 95 % recommendation rate
  • 100 % Clean Label with consistently transparent product identification on the label
  • Environmentally friendly packaging in the BIOGENA eco-can
  • Austrian ecologically conscious in-house logistics
  • 10 years of raw material research in the Austrian BIOGENA INDOOR LABS
  • #1 doctors' brand in Austria

Available from over 13,000 partner doctors and therapists, in BIOGENA stores* and in the BIOGENA webshop at biogena.com. *3 x SALZBURG ∙ 4 x VIENNA ∙ 2 x LINZ ∙ GRAZ ∙ KLAGENFURT ∙ VILLACH ∙ NATTERNBACH ∙ AUGSBURG ∙ MUNICH ∙ HAMBURG ∙ FRANKFURT ∙ FREILASSING ∙ BERLIN ∙ TIRANA ∙ 2 x DUBAI